IMI Infinity is a life changing new breakthrough in brain mapping and advanced bio-based psychometrics. This technology has the ability to assess your innate intellects through analyzing both the speed and style of how you process information in 10 different regions of your brain.

Discover the next revolution of Human Resources and Psychology. This powerful evaluation is being used to help children get ahead in school by maximizing their natural innate intellects as well understanding how to overcome weak areas. Businesses are using this to evaluate and maximize the potential of candidates and to better understand how employees are wired. 

If you haven't seen this video yet you are in for a treat. Simon Sinek articulates very well just how important your Why is for your business.

The reality is that most business owners have a great understanding of What they do and How they do it but often never focus on Why they do it.

The Why of your business may be more profound then you might first realize. Sure we all want to make money, but if that is your only Why, then chances are that you will inspire no one and you are limiting your success.

While I am no fan of Nietzsche, I do like this particular quote. “He who has a why to live for can bear almost any how.” When you realize how important your Why is for your business, it can do wonders in transforming it into the business you want it to be. It can even transform the culture into something powerful and exciting both inside and outside the business. 

Every business on the planet knows What they do and How they do it. It is when a business provides their unique Why that it sets itself apart from others, becoming a leader in their industry. What is your Why?

How to successfully network at a mixer or event

Networking and developing strategic relationships is an important part of any business. Getting off on the right foot and making a good impression is important if you are looking to land that account or find a strategic partner to send you leads.

Many businesses sometimes have trouble figuring out how to network themselves effectively. This is an outline that can give anyone the right tools and appropriate etiquette to network successfully.



A) Bring lots of business cards (more than you need)
         1. Bring a pen
         2. Write on the business cards you receive, any important information about
         that person so that you remember them (this also lets them know you are
         listening to them)

B) Practice listening and asking lots of questions
         1. Don't be in a hurry to share about yourself or your business
                  a. Anytime you ask about someone’s business, they will always be happy
                  to tell you all about themselves and what they do
         2. Discover what needs they have for their business
         3. Discover what needs they have personally
         4. Don’t be known for being a talker, let them do that

C) Have a scripted mini 45 second presentation
         1. Practice it a lot
         2. Direct the presentation to focus on areas you might be able to serve them
                  a. Based on what they said when you were listening so well
                  b. This is why it is important to go second

D) Be easily identifiable
         1. Where a name tag and make sure it is legible and has your name and your
         company name
         2. Dress for success. Business casual is usually most appropriate.
                  a. If you have a costume, uniform or clothes that are typical to your
                  profession then wear that (you will stand out)
                  b. A suit can sometimes communicate to people that you are a sales person
                  so don’t over dress
                  c. If you have a shirt, hat, or something with your logo or business name
                  on it, that might be a good idea

E) Moderation on food and beverage
         1. Although its good to be memorable, drunk is not the way you want to be
         remembered and is a business turn off
         2. Don't be a pig. When you eat, don't network
                  a. Take a break from networking to enjoy the food
                  b. Having a drink in hand is acceptable while networking
         3. Important Note: It's hard to network or pass out business cards with a plate
         in your hand and drink in the other

F) Language and character
         1. Don't be vulgar or use foul language
                  a. Bad language will always degrade your business, your profession and
                  your character
         2. Use professional business language without using jargon that others may
         not understand
         3. Be personable
                  a. Don’t talk only business; personal connection is important
         4. Don't interrupt conversations just to introduce yourself

G) After mixer follow-up
         1. Craft a simple email letting them know that it was nice to meet them
         2. follow up by phone with anyone that you thought might be either interested
         in your services and set an appointment
         3. Invite key businesses to your networking group

The best sales people, owners and CEOs of businesses all over the country have
practiced these tips and general rules of etiquette. You won’t become an expert
overnight, but by being committed to attending Chamber events on a regular basis, you
will find it easier and easier to make important networking connections.

Many business owners feel a little intimidated by the prospect of networking in a large
crowd. The best practice is to start by ignoring the crowd and focus on connecting one-
on-one with businesses, one at a time. If you find it challenging to introduce your self to
people, find a small group of 3 or more and just stand and listen. Eventually, someone
will ask you about what you do.

Google AdWords as well as other Cost-Per Click (CPC) or Pay-Per-Click (PPC) campaigns all have positive and negative aspects. Google has created an empire upon their powerful search engine and you have the opportunity to target your advertising to what people are searching for. This is definitely an extraordinary tool that can create great visibility for a previously unknown company. When you take a closer look at the strengths and weaknesses of running those campaigns, you may find that there are things that are hard to deal with.

Many businesses today are looking for every possible way to save money on taxes and save money on their expenses. For businesses that own commercial property, cost segregation is a powerful way to save hundreds of thousands of dollars on taxes. Below describes a little more of what we do and how we are different in regards to Cost Segregation.

What Is Cost Segregation?

• An Engineering-based tax savings tool that allows Commercial Property owners to depreciate a new or existing structure in the shortest amount of time permissible under current tax laws.


• In a Cost Segregation Study (CSS), certain costs previously classified as 39-year (or 27 ½ yr.) depreciable life can instead be re-classified as personal property and depreciated over shorter time buckets (5, 7, or 15 yrs.)

How do you calculate for Cost Segregation?
There are five main approaches to cost segregation. One, however, is most preferred by the IRS.

• Detailed Engineering Approach - This is the preferred approach by the IRS. It is also the way we approach it since it also provides the most accurate and beneficial use of this kind of service


“It is the most methodical
and accurate approach.”

Audit Technique Guide


• Survey or Letter Approach
• Residual Estimation Approach
• Sampling or Modeling Approach
• "Rule of Thumb" Approach

• Generates / Increases Cash Flow and Minimizes Taxes"
• Look back study allows for “catch-up” depreciation benefit to be taken in first year"
• Free up money for investments which allows for compounded growth"
• Opportunity to use cash to pay down debt and decrease interest payments